At first, this was just a challenge from a friend and countless conversations on the chairlift about what a bike would look like if I designed it. The hardest part in the beginning was just trying to think of a name, but later, a deck of bicycle playing cards would change that. This has become a passion to create the best bike possible: A bike that's versatile and adaptable allows riders to truly make the bike their own. An Arid is the bike for the tinkerers, the racers, the freeriders, for the ones that want to ride something new and something different. A bike that feels like it was made tomorrow.

Since 2022, I have spent countless hours working nonstop, thinking about how to make bikes better in every way. I've learned a lot from riding the frames I've designed, and I've learned even more from breaking them. I can’t wait to see the new boundaries riders will push the limits of on these frames. This is still the start, and it's not perfect, but no one has made a perfect bike yet.

Ethan Eggert - Founder